Entourage - Jase Bloor

Entourage

Client
Entourage

Category
Visual Identity

Date
June 2022

Visual Identity / Entourage

Exhibiting a unique and distinctive voice in the industry

Entourage is a leading business development and B2B marketing agency with a global presence.  

They commissioned me to completely overhaul their visual identity, which they had grown tired of after living with it for a decade. Together, we worked on creating a full suite of brand assets, which included a redesigned logo, brand guidelines, captivating presentations, and an interactive website.

Client
Entourage

Category
Visual Identity

Client
June 2022

Entourage are a global business development and B2B marketing agency.

They tasked me with completely reinventing a visual identity that they'd grown bored after living with it for 10 years. Together we developed a full identity suite, including their logo, brand guidelines, presentations, and a website.

We spent a great deal of time on the initial research and development phase. Entourage were super keen to explore a wide number of possibilities, they really wanted to push their brand to it's limits and drastically reimagine their visual offering.

This exercise meant that we had to kill a fair number of our 'darlings' along the way, a selection of which are shown below.

Finally we settled on a logo and styling that was assertive and straightforward, with an organic colour palette inspired by a peacock - a symbol of Entourage's distinctive offering.

We then rolled this identity out into their wider brand, including their website, presentations, event artwork and finally a brand guideline.