— PROJECT NAME
Avenue
— ROLE
Art Direction
Graphic Design
Branding
— DATE
June 2019
Avenue is the only course of its kind designed to evolve with the ever-changing landscape by the people that live and breath the digital landscape.
I was employed by Social Chain to develop a striking identity for this new initiative that would display their disruptive approach to education, whilst keeping the branding in line with the agency aesthetic, and appeal to prospective students and parents alike.
The result was a mature and versatile wordmark, together with a range of bold, magenta assets and striking neon photography.