New Balance - Jase Bloor

New Balance x
London Marathon

Client
New Balance
London Marathon

Category
Creative Direction

Date
April 2018

Creative Direction / New Balance x London Marathon

Celebrating diversity and inclusivity in the London Marathon event through the 'Everybody's Race' campaign.

To bring the message to life, we created a series of emotional and inspiring short films featuring runners with disabilities, different cultural backgrounds, and those who overcame personal challenges. We also launched a social media campaign encouraging runners to share their stories using #everybodysrace.

We partnered with local running clubs and community groups to host training sessions and events promoting inclusivity and accessibility. A limited-edition collection of New Balance running gear also featured the campaign branding.

The campaign was a huge success, inspiring thousands of runners to celebrate the diversity of the running community. Running has the power to bring people together, regardless of differences or ability, and the Everybody's Race campaign showed just that.

Client
New Balance

Category
Creative Direction

Date
April 2018

Celebrating diversity and inclusivity in the London Marathon event through the 'Everybody's Race' campaign.

To bring the message to life, we created a series of emotional and inspiring short films featuring runners with disabilities, different cultural backgrounds, and those who overcame personal challenges. We also launched a social media campaign encouraging runners to share their stories using #everybodysrace.

We partnered with local running clubs and community groups to host training sessions and events promoting inclusivity and accessibility. A limited-edition collection of New Balance running gear also featured the campaign branding.

The campaign was a huge success, inspiring thousands of runners to celebrate the diversity of the running community. Running has the power to bring people together, regardless of differences or ability, and the Everybody's Race campaign showed just that.